We see it on the web all the time, articles highly critical of politicians, actors, pop stars and others. Then come the highly inflammatory comments from readers using anonymous names. There are websites where you can critique restaurants, shops, services, etc. Sometimes these criticizers write some of the nastiest things. We are now seeing this type of nastiness on websites set up by disgruntled community association owners.
I recently read an article on the internet that addressed this very phenomena, calling it webtribution. Click here to read the article.
The author comments on people who write nasty reviews for a restaurant or book, “not because they dislike the product, but because they dislike the person who created it. Or signing up an acquaintance for email advertising lists. (I can assure you that if your inbox suddenly fills up with ads for male-enhancement treatments, someone is out to get you.)”